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Choosing the correct foundation

Posted by Eamonn Brady on

How many times have you purchased a new foundation, only to go home and throw it in a drawer because you are sorry you bought it at all!! The colour just does not seem right or the texture does not feel good on your skin.  There are so many different foundation products on the market, BB, CC, DD, cream, liquid, compact, powder and mineral, to name but a few. 

Try before you buy

A really good foundation is a great investment if you get the correct advice when purchasing your new product.  Always, always try before you buy.  A good foundation is a vital part of your beauty routine to help look your best.  Talk to your beauty consultant and get her to try a few different types and shades on your jaw line.  Take time doing this and don’t have this done when you only have 5 minutes and are rushing back to work. This will be time and money well spent and save you making expensive mistakes in future.

Moisturiser and primer

Some women say that no matter what foundation they use, they get problems (eg) Shiny areas, dry patchy areas or foundation disappearing altogether.  These problems may arise because you are not using the correct moisturiser.  If your basic skin care is not right, no foundation will look good. A good primer is important too.  Elizabeth Arden Good Morning Serum® is an excellent primer.  This product has a beautiful satin feel on the skin and keeps your foundation looking fresh all day.

What I recommend

One of the foundations I recommend is Elizabeth Arden Flawless Finish Perfectly Nude®. This is a lovely lightweight breathable foundation which gives the skin a beautiful luminous appearance.  It contains hydro-pigment colour technology, vitamins, antioxidants and a SPF 15 sun protection. Elizabeth Arden Flawless Finish Perfectly Nude® foundation comes in 20 shades from the very palest to the very darkest.  This huge colour range means there is a shade for all skin tones and all seasons.

Why not call into us at Whelehans and try this fabulous foundation for yourself, we will be only too happy to help you find your perfect shade. 

Products mentioned in this article is available in Whelehans Pharmacy

Written by Lorraine Murphy, Beauty Consultant at Whelehans Pharmacy Mullingar. For skincare and makeup tips and advice including free consultations, call in to Whelehans or call us at 04493 34591 or check


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